News Spike Trading - even the algos are doing it

I found this link - http://www.automatedtrader.net/headlines/37096/deutsche-brse-launches-fastest-algo-news-feed-with-macroeconomic-information

This proves that news trading is a serious trade strategy used by the biggest and most advanced trading firms and banks out there. This is not just some marketing scheme to sell to the retail forex and futures trader.